- Matt Glass
- Local Marketing
Don't be fooled. 10 Years ago Pay Per Click advertising was a fairly easy-to-manage and profitable form of advertising. Contrast that with 2015 and buying website traffic is as competitive of a market as any. There are many downsides and potential risks to paying for clicks for business growth. In today's world of widespread PPC and Digital Marketing firms out there selling small businesses on this approach there are many things they may not know and are not telling you! They sell accounts, build up campaigns and spend your money en masse. They may start generating sales but remember these are at lower margins for the business owner with the new costs. You, the business owner, are faced with buying clicks at an all time high. Clicks are not a place to gamble and financial mistakes by an inexperienced PPC firm or running an overzealous PPC campaign can cost a business....well their business!